During my senior spring at Furman University I participated in a pilot branding course in partnership with the Miami Portfolio School . In this course we were tasked with creating a functional sports team for a designated state. Each team must design a marketing campaign and strategy for the launch of this new team as well as build their brand. My Teammates and I created the Hawaiian Spirit located in Honolulu Hi.

Below you can see out launch deck which includes uniform design, promo materials, font design as well as other aspects of the Sprit Brand.